some hints and tips to simplify your social life...
Know your audience – learn about your followers (no stalking please)
Post meaningful content - offer insider intel, sneak peeks, hot tips and exclusive promotions
Keep messages real - be authentic and stay true to you
Show up - use visuals and videos to tell your story and share news
Hear what peeps are saying and respond pronto - start conversations and build relationships
Make like Del Boy and sell sell sell – instead educate, inform and entertain
Overload peeps with too much information - keep it light
Be generic - show that you’re unique to stand out from the crowd
Be negative – positive vibes only please
Forget to network – and keep one eye on the competition
How often should I post?
Twitter – several times a day because the stream flys off your screen so fast
Facebook – once or twice a day so not to overwhelm, every other day works
LinkedIn – enough to remain active, constant updating is not necessary
Instagram/Pinterest – whenever you have a sassy image to share with the world
Of course, there's loads of other platforms out there (snapchat, tumblr, flickr, periscope, vimeo, you tube and Google+ - you get the picture), and things are evolving all the time - so expect new ones to pop up fairly fast.
Spend some time researching which is right for you and which will get the best results for your business.
Jo & Helen